The Latest

PR: Using products to create a story on Social Media. 
Facebook: Organic Reach 162 people 43%  |  Paid 223 people 57%
May 22, 2014

PR: Using products to create a story on Social Media. 

Facebook: Organic Reach 162 people 43%  |  Paid 223 people 57%

Soda Instagram Campaign
Goal: Encourage consumers to share & engage with SODA on Instagram. 
Tactics
- Website widget
- Newsletter
- Social Media promotion: FB, Instagram, Twitter & Pinterest
Evaluate
- The number of images tagged on Instagram
- The number of new followers gained during campaign 
- Increase in engagement on social media pages through likes, images, comments and shares.
Note: This is not a competition, we are simply introducing the hashtag. We wish to run a competition based on the tag action in the near future.
May 22, 2014

Soda Instagram Campaign

Goal: Encourage consumers to share & engage with SODA on Instagram. 

Tactics

- Website widget

- Newsletter

- Social Media promotion: FB, Instagram, Twitter & Pinterest

Evaluate

- The number of images tagged on Instagram

- The number of new followers gained during campaign 

- Increase in engagement on social media pages through likes, images, comments and shares.

Note: This is not a competition, we are simply introducing the hashtag. We wish to run a competition based on the tag action in the near future.

May 19, 2014 / 289 notes

instagram-business:

Tools and Tips to Help Marketers Inspire and Engage on Instagram

This video for marketers showcases how some of the best brands on Instagram—@nikerunning, @generalelectric and @benandjerrys—bring their stories to life and constantly connect with their communities.

When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment. One way we can do this is by providing new resources and tools to educate and inspire marketers.

So today we’re publishing the first in a series of blog posts aimed at helping marketers showcase their best creative work on Instagram, and we’re also announcing the launch of the The Instagram Handbook for Brands.

The Instagram Handbook for Brands

This book profiles eleven brands on Instagram that post incredibly engaging content. From @patagonia to @disneyland to @chobani, these accounts bring their unique identities and values to life through captivating imagery and a focus on their respective communities.

The book also features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community, such as #chasinglight and #thingsorganizedneatly. Though the book isn’t broadly available, you can expect to see content from it featured right here on our blog.

Tips for Brands

We learned a lot from these brands about what makes for great creative on Instagram. Here are five tips you can start acting on now, based on their work:

  1. Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.
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  1. Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.
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  1. Find beauty everywhere: Show how your company sees the world and make it meaningful to people. @generalelectric showcases the beauty of their technology by transporting people to giant jet engine factories and remote wind farms, capturing the machines with elegant symmetry and imparting the grand scale of these man-made wonders.
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  1. Inspire action: Start a movement around your brand, whether that means inspiring people to capture photos while running like the #runfree campaign from @nikerunning, or to celebrate a delicious yogurt concoction, as @chobani has done with their #creationaday hashtag.
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  1. Know your audience: Learn what people love about your brand, and explore how can you capture the imagination of new customers. @missionbicycle takes the beautiful simplicity that customers love about its bicycles and uses imagery on Instagram to turn these everyday objects into works of art.
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We hope this material inspires you to be creative and compelling on Instagram. Make sure to keep a close watch on this blog; we’ll share more soon.

May 16, 2014

Ted Baker - Media Buying Plan

The Brief

Ted Baker’s products range from simple yet stylish accessories to high quality mens and womens wear fashions. Ted baker always brings a unique hallmark to each season - using distinctive twist, subverting trends, and most of all, never taking itself to seriously.

Ted Baker is launching stores in Australia’s capital cities each time taking a little bit of Britain with them. It’s your job to bring it’s British sense of humour and unique approach to fashion to Australia via the media plan.

Your campaign will activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly, to shop and share.

Target Demographic

Core audience is supremely stylish, confident, down to earth men and women aged 25-35, but always young at heart.

Budget

$1,000,000

Ted baker expects a media recommendation that is going to give them good reach and frequency of the target audience, using traditional media. 

Media Buying Plan

We chose radio as the broadcast medium for the Ted baker campaign as unlike TV it reaches people in multiple environments such as the car, home or workplace, is cost efficient yet with quite high opportunities to hear, at 23. Our research shows that Nova is the #1 station preferred by our target demographic and overall targets the under 40 consumer. The station is quite influential, creative and a trusted source for their listeners. In total the reach of our radio placement throughout Australia has a reach of 61%.

The Team and I recommend using Outdoor advertising due to it’s ability to reach, connect and engage with consumers on the go. Outdoor media will be a great medium to create a huge impact through the 3 stages of the campaign and also opens opportunities for creative execution. We see potential here in creative to leverage off the Spring racing theme, especially in the ‘Hype phase’ of our campaign, through various outlets including digital panels, outdoor posters, store fronts and other creative ways of utilising outdoor media. We cannot directly calculate the reach and opportunity to see outdoor but due to the placement and creativity of the ad this will provide a huge impact in the campaign. We see further potential to link the mediums through social networks and also the other media used in the campaign.

For future recommendations we recommend to emphasise the Ted baker store online through the use of social media, creating further customer interaction with the brand. Also to continue the strong use of outdoor to encourage that ‘brand impact’ Ted Baker is so synonymous with. Furthermore we also recommend that Ted Baker aligns it’s brand with quirky, fashionable events in each capital city, bringing a ‘little bit of britain’ along with them.

*This Assignment was completed by a Team of 6 ECU students. Lauren Peacock, Laura Byrne, Sharnee Vigors, Hailey Quick & Eilsih Crokery. All slides & information have not been included.

izmia:

Creative Volkswagen Advertisement: Topless - Yaratıcı Volkswagen Reklamı: Üstsüz
May 12, 2014 / 30 notes

izmia:

Creative Volkswagen Advertisement: Topless - Yaratıcı Volkswagen Reklamı: Üstsüz

digital-femme:

“Psychology of Color in Logo Design”
May 12, 2014 / 5 notes
We are convinced by advertising based on consistency and coherence, not the quality and quantity of information.

The best ad campaigns involve a simple clear emotionally evocative idea repeated over and over again.

Less is in fact more.
May 12, 2014 / 12 notes
May 12, 2014 / 112,585 notes

(via vergegirl)

SODA Online Boutique
It is important to inform your target audience on updates to or any issues  with your website or products. Due to the website makeover, I posted on Social media to announce the ‘New Site’. Another important part of PR is ensuring people have the right to give feedback, and feel open to communicate with the company, this builds trust and therefore creates a long term relationship.
The image i chose was warm, comforting and inviting which is how SODA wants to make consumers feel when shopping with them. 
Message: Announce new site makeover and invite consumers to comment on their opinions or shopping experience, knowing that SODA will take all feedback into account, to further enhance the consumer experience. 
May 12, 2014

SODA Online Boutique

It is important to inform your target audience on updates to or any issues  with your website or products. Due to the website makeover, I posted on Social media to announce the ‘New Site’. Another important part of PR is ensuring people have the right to give feedback, and feel open to communicate with the company, this builds trust and therefore creates a long term relationship.

The image i chose was warm, comforting and inviting which is how SODA wants to make consumers feel when shopping with them. 

Message: Announce new site makeover and invite consumers to comment on their opinions or shopping experience, knowing that SODA will take all feedback into account, to further enhance the consumer experience. 

May 4, 2014

An inspirational speech from Steve Jobs. WOW this is something I will listen too when I’m having a bad day, or feel like giving up!