Lately I have been seriously hooked on a couple of eccentric style blogs and am quite intrigued by the blogosphere world. I find that blogging is an art in itself, not just a page full of pretty little things or luxe designer labels, but stories, people and most importantly a unique point of view or sense of expression giving these self confessed bloggers the job title of a lifetime, blogger.
So is it really that easy to become a blogger, do you need to live a life full of luxury, or indulge in a completely alternative lifestyle to delve into the world of self expression? Not really, as long as a blog has a specific message and originality that other blogs simply don’t have, it needs to be unique to you.
I have put together a few of the tips and examples of bloggers getting it right.
1. Find your Niche
I think there is a simple rule, don’t start a blog just to start a blog. You as a blogger, need to define what your passionate about and no doubt you already know what you love and cant stop thinking about, so why not express it for others to read, watch or discover. But its not just passion, its your unique perspective about your passion that brings a blog to life.
A great example of “passionate” bloggers, is Lauren Curtis the well known Vlogger who cant get enough of all things makeup & beauty, her videos are based on her ‘personal’ tips and beauty products and processes which she unintentionally has made many, many $$$ out of, simple he stuck to makeup and beauty and is raking it in.
2. Define your ideal reader
Like any planned communication bloggers need to know who’s listening and willing to follow there posts on a day to day basis. Bloggers are great writers as they tailor their content and writing style to their audience. Blogs such as How to Live know the majority of people reading and listening to what they have to say are people in the fashion world, or businesses/brands who are relevant to their content. So they cater to their consumer needs, just like a retail shop or restaurant with a fussy gluten-lactose free pregnant lady who has two children and speaks no english, help? Consumers are demanding, so meet their demands why dont ya!
3. Be epic
You heard me, people are not interested in dry content. Blogs need to be entertaining, not in the get up and dance sense but creating excitement through the walls of your computer, laptop, mobile or whatever device! My new fave blog The Trilogy (by a trio of Perth girls), creates epic content by providing different themes as well as interviews from local artists such as Anye Brock.
4. Be yourself
A great storyteller removes 99% of what really happens-leaves the interesting 1% for the reader. Thats right, be you and I don’t mean talk about everything that happens in every second of your day, but the highlights maybe, or the views that YOU have, the brands YOU cant stop googling or the shops that YOU shop in everyday because you cant get enough of the feeling of the fabric or the experience of feeling like your at a music festival when in fact you have an exam the next day and have done zilch study! EEEEP
Personally, I love trolling the web looking for blogs or social pages with a vision, a certain style that only that brand or product can achieve. As a blogger you must have an idea of what you want it too look like, it needs to be appealing and reflect you’re blogging brand. It all begins with the typography, blog theme down to the pictures posted on your Instagram or Pinterest. Keep it consistent is the key.
After factoring in these 5 blogging tips, I feel that starting a blog might be an avenue of expression for me to discover soon, in the near future or sometime when i feel my voice is loud enough for people to want to hear, but now Im going to keep trolling and discovering those witty and trend setting bloggers who I one day aspire to be, or at least represent, after all Im not a writer, but a Marketing extraordinaire (I wish)!
Karen Quintos has four tips post Dell’s “nastiest tech takeover” on communications strategy.
1. I a tree falls and no one hears it, ignore it
- Negative press matters only if it resonates.
2. Take an analytical approach
- Turn communications (potentially intangible) into data through social command centre where Dell monitor all social conversations about Dell, globally.
3. Communicate with employees and allies—first and best.
- Customers and employees need to know the truth
4. Turn the spotlight away from you and instead put it on the customers
- Tell the customers story as well as the companies
Source: Inc.com Author: C.Lagorio-Chafkin
Professor Nigel De Bussy from Curtin University recently wrote an article in The West Australian about the dissolving boundaries between advertising, marketing and public relations. Nigel and other panelists who attended the Australian Marketing institute panel discussion agreed digital is dissolving the boundaries in the industry and cross functional teams, today need to bring multiple disciplines to the table (K. Carriero).
Digital means being switched on states Ms Norrish, connecting via Facebook, Twitter LinkedIn at all hours of the morning and night, blurring the lines between personal and professional. Along with the increasing work load and demand to be constantly logged in to consumers minds, digital also highlights the importance of planning and the risk to corporate reputation.
Three years ago Social media was seen as an add on to Public relations practitioners, now it is “the be-all-and-end-all” (J. Cooke). Digital exposes how businesses work but also risks from employees posting through their digital devices. In today’s digital world anyone connected to your brand is being judged and assessed by consumers worldwide. We need to think twice about posting ‘drunk’ photos on facebook or posting about a bad experience at work with a colleague , etc. Corporate organisations need to implement proactive PR strategies to alleviate the risk of negative perceptions within the media, or digital world.
Source: The West Australian, Professor Nigel de Bussy;Curtin University
'Creativity is, at heart, the art of problem solving'
Recently I have been intrigued by the many social media campaigns using new ways to engage and communicate with their target markets.
One key point to creating a social media presence as a brand is to use pull strategies instead of the traditional push of promotions and sales. In a recent Lecture from Kohen Grogan from Social Media CTRL he explains why the power of pull is important for organisation’s when engaging with their audience and increasing organic and viral activity online.
Grogan states brands need to “pull people in and make them feel apart of the brand” by doing this you can then push at the right time once they have ‘interest’ in communicating with you.
An example of Grogans pull method is Cokes notorious “share a Coke” campaign which gave consumers the power to promote the brand and engage with the brand.
A post marketing analysis from Marketing Mag recaps on the bid idea of the campaign and how it exceeded expectations.
The idea of the campaign was to adapt to the changing environment of the digital trend, creating a campaign that would encourage people to connect with the brand, both online and offline (Marketing Mag, 2013). Consumers would ‘share a coke’ with their friends, family or colleagues, earning 18,300,000 plus media impressions. The campaign was an Aussie success, exciting young Australians creating massive appeal.
To find out more about Kohen Grogan’s Pull before Push theory follow his business Facebook page https://www.facebook.com/socialmediactrl
Currently I have been completing a strategic branding unit at uni and decided to create my own personal branding design which represents my individuality and creativity. This logo is also featured as my email template and in my original portfolio for future career opportunities.
- The circle represents my evolving career and personal experiences
- Flowers represent my passion for aesthetics and attention to detail
- Text; minimalist theme highlighting the importance of appreciating basic forms of products, the world and people. We dont need to constantly overcomplicate life. The font is modern displaying my brand as innovative and trendy, which is how I aim to be positioned amongst competitors.