Recently I have been working on a proposal strategy for Unit, Current Issues in Marketing where I have conceptualised a content marketing plan for Perth metro property group.
Content Marketing would benefit the real estate agency due to it’s ability to create an online community and target the consumers throughout different stages in the purchase process. Examples I used in the presentation are Lorna Jane who uses an online community “Move. Nourish. Believe” to effectively reach it’s audience and also Commonwealth Bank who use multiple targeted forums tailored to each consumer groups needs. This is a highly segmented approach and works well at adding value for the consumer.
This flow chart above shows the steps in the content marketing process.
For Media Buying & Planning my current assignment is to follow a media brief and successfully plan out a media schedule for UK brand Ted Baker on their launch in Australia.
Units Semester 1 2014
- Media Buying & Planning
- Media in Asia
- PR Issues & Crisis Management
- Current Issues in Marketing
Just a collaboration of Blogger inspo!
Great articles in The Collective @collectivehub issue 4. Talks, brand success and entrepreneurial insights