The Power of Presentation
These images were taken from a Steve jobs presentation passed on from an advertising lecturer at ECU on how to create powerful presentations. Steve Jobs does not use bullet points & creates a story when presenting.
These points always stick in my mind when creating a presentation and will be useful for the future as i leap into my career.
Just a few slides from my content marketing proposal for Perth Metro property group. The proposal was completed as an assignment for a Marketing unit at ECU in 2014. The proposal highlighted the need for Perth Metro (A real estate company) to branch into an online forum, where they can create a ‘lifestyle’ hub for their consumers.
Creative content marketing map! The path businesses need to consider when planning a content marketing strategy.
SODA ONLINE FASHION BOUTIQUE
I am so lucky to have the opportunity to work with a NEW Perth based online fashion boutique offering a selection of gorgeous garments for girls worldwide. Currently I assist the director in running the social media pages which involves Facebook, Twitter & Instagram and newly introduced Pinterest. I LOVE online shopping and enjoy reaching out to the target audience through these online mediums.
SODA is also looking at introducing an online newsletter/magazine with new arrival updates plus trend reports, blogs & Instagram integration. SODA is only a new boutique and is currently in it’s creation stage.
Along with the director we are constantly coming up with new ways to promote SODA and gain publicity. I will be keeping my tumblr updated with future PR and Marketing introduced to SODA.
Instagram: @sodaonline #SODAstyle
Recently I have been working on a proposal strategy for Unit, Current Issues in Marketing where I have conceptualised a content marketing plan for Perth metro property group.
Content Marketing would benefit the real estate agency due to it’s ability to create an online community and target the consumers throughout different stages in the purchase process. Examples I used in the presentation are Lorna Jane who uses an online community “Move. Nourish. Believe” to effectively reach it’s audience and also Commonwealth Bank who use multiple targeted forums tailored to each consumer groups needs. This is a highly segmented approach and works well at adding value for the consumer.
This flow chart above shows the steps in the content marketing process.